Services
Digital Media Services that Drive Business Relationships
Digital Media Services
We have a love for delivering business solutions with our knowledge of digital marketing, web technologies, and design. Working across a variety of sectors allows us to develop unique insights and build best practice solutions that share across our client base. We use research and creative ideas to deliver brand objectives and sustainable sales growth for our clients.
Creatively Competitive
Leverage a creative team that operates as an extension of your business by making your goals, our goals.
Return on Investment
Focusing on ROI with all digital services to impact the bottom line with improved sales and more leads.
Security Standards
Security and confidentiality is our highest priority with clients in the real estate, medical and financial industry.
Web Design
Beautiful and functional design for a first impression to clearly communicate what you do, who you help and why they should care. Your website is built to rank with search engines and covert more of your visitors into leads. Oh, and they look pretty awesome too.
Design, structure and content to rank well and covert incoming traffic
Researching search behaviors for information architecture and sitemap
Interactive features like photo galleries, video tours and interactive maps
Responsive design that look great on desktops, tablets and phones
Landing pages to support PPC and content marketing efforts
CMS & eCommerce Platforms like WordPress, Joomla, Shopify and more
Search Optimization
Search Engine Optimization (SEO) is an ongoing effort that involves optimizing website performance, using valuable tools like SEMRush to research the competitive landscape. Achieve higher rankings and improved traffic with keyword research and implementation.
Google Analytics reports with full overview of your site’s SEO performance
Regularly updated keyword ranking trends with use of tools like SEMRush
Improving rankings with back-end optimization to increase page speed
Creating SEO-friendly content and optimizing pre-existing pages for ranking
Backlinks building with relevant high authority websites to rank higher
Organic SEO tactics for long-term results with paid ads for quick results
Digital Marketing
Set marketing goals to maximize Conversion Rate Optimization (CRO), which is the effectiveness of your website to turn your visitors into customers. Our expert assess your sales funnel with advertising campaigns to attract your marketing and achieve conversion goals.
Build awareness by increasing traffic with digital marketing strategy
Increase qualified leads by reaching decision makers where they are
Create sales pipeline opportunities with sponsored tools
Build your brand and accelerate growth by leveraging online presence
Advice to take business to new heights with a range of digital technologies
A/B Testing for tracking and improvement to continually build on success
Video Production
Release videos that create a captivating visual experience to ‘wow’ your audience and connect your audience to your message. Video is a powerful conversion tool that gives your audience a visual presentation for products and services.
Production team to produce, storyboard, direct and edit high-quality videos
Promotional videos for funnels or landing page, or social media campaigns
Explainer videos with fun animations to entertain and translate value
Thousands of digital assets like stock images and videos for production
Visual effects and motion graphics, animation, voice-over, music, and sound design
Delivery of final video that can be exported to any file format and uploaded to video hosting services available (YouTube, Twitter, Instagram, Facebook)
Email Marketing
Email marketing the most effective form of digital marketing in your business strategy. According to a study by Campaign Monitor, for $1 spent on email marketing $44 is made in return. We will setup an email campaign that fits your business objectives.
Build a email list by optimizing website with email newsletter signups
Personalize the content of each email to appeal to the ideal target market
Responsive emails with images and an attractive newsletter template design
Intelligently automated setup with event-triggered follow up emails
Track ROI with detailed reports on open rate, traffic referral, and sales/leads
Integrate email campaigns with Google Analytics and ongoing ad campaigns
List segmentation for insight into how recipients interact with your brand
Content Writing
Content is king on the web for search engine ranking, and its a fact that businesses with blogs get 126% more leads growth. Content marketing highly important part of any online strategy and cost 62% less than traditional marketing but generates 3 times as many leads.
Writing professionals who work with you to communicate your websites purpose
Research with your website’s brand, services, purpose, and audience
Review and analyzing competitors to adjust new content to benefit from weaknesses
Identify the best keywords and phrases to attract traffic and encourage conversion
In-depth knowledge of search engines, improving writing methods to match updates
Saving clients time, producing web page and blog content at an efficient pace
App Integration
Setup and manage landing / funnel software, email systems, and marketing automation that handle ongoing tasks, such as emails, social media posts, and other website actions. Learn about the best Applications and Software Systems
Apps to manage, organize, and prioritize marketing tasks more efficiently
Generate and improve qualified lead flow with sales and email systems
Track leads through each marketing channels like social media
Create effective landing pages designed to turn traffic into qualified leads
Landing “funnel’ pages to support PPC and content marketing efforts
Develop a lead nurturing strategy that appeals to your ideal market
Contact Us
Call us to discuss your project needs, no technical jargon or pressure. We'll give you the best digital marketing consultation because we truly love this stuff. It's our pleasure to speak with you about your business goals.
(617) 870 8588
www.BettyofBoston.com
Social Media
Create channels on platforms best suits your business and attract a following with Social Media Campaigns that target audiences. Be involved in the global conversation to boost brand awareness and develop relationships. Interaction creates a reaction.
Developing social profiles that highlights your company strengths and value
Maintaining scheduled updates with relevant news and current articles
Continuous social media monitoring, including recognition and response
Research, tracking, and adaptation to social media design trends
Targeting specific hashtag, phrases, and topics relevant to your brand
Utilization of analytics and data-tracking tools for strategy improvement