Video Content is Super Powerful.

It’s a known fact that content marketing with video can benefit practically any type of business with exposing products and services to a large audience.

Video content is on the rise everywhere.

From web design with background video elements and social media with viral sharing – people are engaged with video on their devices.

Furthermore, search engine queries with indexed videos are now almost always surpassing the position of text content results.

Businesses can rapidly increase online engagement with the production of videos, as search engines have increasingly been focused on ranking videos.  

The best digital marketing strategy planning often includes video advertising to boost SEO and get noticed in the market.  

Furthermore, all videos that are posted are in retrospect, establishing a brands digital presence and broadcasting a leadership position online with that content in perpetuity.   

Meaning, once a video is posted, it can essentially stay archived on the web forever and ever – and can always be found with search terms.

As people do phrase and keywords searches every day to find products and services, video results often come up on top with YouTube currently being the second largest search engine on the web.  

Here are great 8 reasons why all businesses should incorporate video into their marketing plan.

1) Video Improves SEO

There is now no uncertainty that video positively improves your SEO.

Reports by Comscore, shows that adding a video to your site can add authority and influence with the opportunity to be the first page Google result – increasing this probability by multiple times.

Use video to highlight key aspects of your business, share solutions common market issues or demonstrate insight about topics in the industry with keywords for search engines to index as a priority.

Video can be most effective when it is done right.  

Betty of Boston can assist you in establishing the presence and ranking of your videos on search engines, social media, and websites.

2) Get Way More Attention

Catching the eye of your customers is vital when they make purchasing decisions, and video directly influences that tipping point for buyer consideration than any other medium.

There is information overload on the web, and video can influence shoppers to focus solely on your message and create an instantly memorable experience.

People are visual. Therefore video marketing stimulates the emotions and imagination of the audience for more impactful messaging to make a brand memorable.

Video advertising has been more prevalent on the web because banners and pop-ups often get ignored, while videos that grab attention get clicked.  

3) Much Higher Engagement & Retention Rates

Video is often the favored media type when people share digital content and engage in dialogue, further emphasizing that visual media is the way to an extraordinary commitment from consumers.

Video technology influences this with the expanded utilization of auto-play and recommended topics to draw in viewers to like, comment, and click outbound links.

Advertising innovation with targeted marketing shows a higher engagement rate with cost-per-click costs inclining and increasingly more towards favoring the video-advertiser.  

Data shows that about 65% of watchers observe more than ¾ of a video, which certainly beyond what can be said about text-based content marketing.

Facebook and other social media platforms that support video have updated their algorithms to support video posts over every single other kind of posts, like images or slideshows.

To increase the chance of having the message crossover to reach and directly impact the intended audience, a video may be the best approach.

4) Increased Optimization Opportunities

Many businesses that realized the opportunity with increasing traffic with blog articles are now leveraging video to attract readers to their content.

It’s also almost impossible to measure how much of a blog article was read.

Knowing the facts around whether a visitor read portions of it the post or if they returned later to read it again, or even if they shared it with anybody.

It can be quite difficult to understand if your readers are really engaged with blog articles.

With video, the data can be super implicit, where one can measure the average click volume and percentage, where drop-off focus begins and how many times the video was viewed.

Comments and likes for the video combined with this data can easily imply what’s working and what’s not.

This information helps businesses concentrate on targeting video marketing to specific audiences and creating more production on the stuff that is working.

5) Better Conversions

Let’s be straightforward.  The reason behind utilizing video in your content advertising plan is because it converts viewers to clients.

While images can unquestionably upgrade the appearance of your websites, videos can speak with a customer and go a lot further with making an impact on the present media-driven culture.

Ongoing research from several marketing data studies demonstrates that 71% of advertisers state video conversion rates clearly beats other promoting content.

Using eye-catching visual media in video enables a customer to feel increasingly positive about their purchasing decisions.

Video conveys trust and believability to an organization’s website and their service and product offerings.  

Videos that welcome a customer creates a quick relationship with their attention and forces the watcher to pay closer attention to what is offered.

Studies have demonstrated that 64-85% customers who were bound to buy a product or service will complete the transaction with a video portrayal.

Setting up pages with video marketing to create an individual association with customers through the buying process is a key component for showcasing products and services on the web.

6) Expanded Outbound Reach

Consider Using Video in Email Marketing

Have you ever toiled over that email message for a considerable length of time because it contains a significant amount of information for your clients?

If you are wondering what will increase click-through rates in email marketing, think video.

The utilization of video in messages can double click-through rates because readers are often curious about what a video has to say when they see that play button.

7) Creating Emotional Connections

Video is now the King of Content since it offers the most of traits well beyond conventional content and is the most dominant approach to summon feelings and emotions on the web.

Viewers can garner connections based on a presenters manner of speaking, facial appearances, humor, graphic elements, and music, to give some examples.

While the customer may not need to feel a quick rush to run out and purchase from the emotions or feeling created by a video, the subconscious imprint will probably be increasingly at play later in an unobtrusive and intuitive way.

Bringing out feelings with video has been demonstrated to decidedly affect shoppers intentions especially for those in leadership roles who make purchasing decisions, even in B2B markets.

About 75% of business owners and experts find themselves watching limited time recordings like webinars and seminars every now and again for applicable concepts and information they are keen on knowing.

Video presentations with clean graphics can highlight knowledge to bring a more clear comprehension of the advantages of using a product or service.

It’s also known that the productivity mindset plays a role with viewers who think it is progressively advantageous to watch a video while attempting to complete different tasks or errands.

Giving people this accommodation has demonstrated to be an exceedingly successful method because in the viewer’s eyes, watching an informative video does not intrude on their responsibilities.  

Creating an offer at the end of a video makes the biggest impact where about half of those who view online ads, will finish the video by clicking a link to visit an organization’s site.

8) Accessible High-Quality Production

Making a video used to take numerous months and a significant amount of money, however, the generation of incredible video content has turned out to be considerably more reasonable over the most recent couple of years. Betty of Boston uses several video editing tools to make the creation of video as simple as composing a blog.

Video production can range from whiteboard presentations, hiring a spokesperson and actors, live and recorded and webinars, recording footage of business in action, animated videos and more.

Likewise with all promoting strategies, quality and return on investment is undoubtedly the most astounding concern.

While making a video for your business can be beneficial, it is important to make consider what type of video marketing fits into the promotion strategy to engage your customers where they are.

In the event that you aren’t talented or educated in video production, you can contact our expert digital media team at Betty of Boston, who are video specialists.

Your business will make more prominent progress with reaching and delighting your audience with the creation of high-quality video media that can be shared across any platform on the web.