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Why Real Estate Brokers Need Funnels for Better Leads

How the ClickFunnels Platform Generates Real Estate Leads  

Your next client is only one funnel away….   

Every broker, realtor, and real estate service company should be using ClickFunnels to generate high-quality real estate leads. Whether the market is residential, commercial or capital markets – all business types could benefit from this all-in-one marketing solution.

If you don’t know about ClickFunnels, you will be blown away by the powerful features and simple back-end that comes with this lead generation software. The ClickFunnels platform creates websites that are specifically made to capture leads into a sales funnel.

The online software is so easy to use, the cost is more than affordable for the value it provides (starting at $97/mo — that’s the cost of a cup of coffee a day!) and the results across hundreds of industries speaks for itself.

These dynamic funnels can be split tested to see what version of your copy and layout receives the most clicks and calls-to-action.

Generate Real Estate Leads Homes with ClickFunnels

Using ClickFunnels in conjunction with ad platforms like Google Ads and Facebook Ads can be a powerful way to target clients who are interested in a specific property or real estate area.

Using simple copy with taglines like ‘Insider Information’ or ‘Inside Scoop’ about new construction, short sales, foreclosures or off-market listings often creates a profitable email list with sign-ups with an easy to fill out form, even with cold traffic.

Prospects that are currently in the market or considering buying will often provide up their email and phone number for valuable information about the availability of properties and market conditions.

Generating seller leads with the ‘Home Evaluation’ and ‘Increase Your Sale Value’ strategy offers profitable information to capture the contact information from people wanting to sell their home in the near future.

Just remember to put in your disclaimer not to spam and to protect their privacy for the extra push — and you’ve got leads.

A sales funnel cuts down on the time consuming and expensive task of building out websites for specific properties and creates speed for the immediate gratification of prospective clients.

If a client receives a report, webinar, video, etc. — you can be sure that when you send follow-up emails or contact them directly, they will have something tangible to recount during that initial phone interaction.

Brokers who work with residential clients can easily create questionnaires and in-depth opt-in forms to learn more about a client through a thank-you page links, follow-up emails, recorded thank you calls and confirmation text messages.

While brokers in the commercial real estate or the capital markets industry can create stunning one-page presentations and introduction websites. A funnel can showcase properties and portfolios with links to corresponding memorandums, reports and private deal rooms for investors.

Click Funnels Real Estate Marketing Strategy

ClickFunnels allows you to fully optimize the sequence of the incoming funnel traffic to redirect the user. There are so many choices with the progression and flow of your engaged traffic.

You can redirect the prospect another funnel page to get more information, introduce them to a product or service upsell, encourage them to follow for your social media page, join an exclusive Facebook or LinkedIn group or visit your company website.

The goal is to build up a viable list of qualifier sellers, buyers, property owners, etc. — this is essentially the lifeblood of any real estate business. ClickFunnels is the ultimate tool to get amazing results with quickly building email lists and getting warm leads.

Some of the most successful real estate companies and investment firms are spending thousands of dollars a day on social media and search engine marketing, and they rely on the ClickFunnels platform to generate leads from their marketing investments.

The best way to get started with ClickFunnels for real estate is to identify your primary objective, pick a platform to most effectively reach the target market with posts or paid ads, and start a Free 14-Day Trial with building a funnel to generate leads. They offer pre-built templates to get started immediately and there is a long list of extra features to monetize and expand the capability of your sales funnel beyond just an opt-in.

A real estate professional or company can position themselves as an authority with landing pages that highlights accreditation, awards, coverage in local publications or partnerships with authoritative websites to further convince a prospect to sign-up.

Marketing Real Estate with ClickFunnels

When brokers use ClickFunnels with premium email marketing automation services like GetResponse or AWeber along with their personal sales skills, the relationship cycle of a client can turn into a long-term business alliance which is bound to evolve with years of communication.

I’ve known brokers that have completed transactions with thousands of clients every year but failed to followed up with these individuals for closed deals. A funnel system could easily be used with a CRM system (Customer Relationship Management System) to reach out to past clients and rejuvenate relationships that could lead to future deals and referrals.

There are other sales funnel systems out there that could adequately do the same thing, but they don’t come close to the features, support, and community you get with ClickFunnels. This comprehensive sales platform can be used in conjunction with your primary real estate website and is just another way to build an audience who is interested in your properties or services.

Funnels are ideal for real estate professionals because it allows them to offer value upfront to effectively measure traffic sources and customize how they capture information from targeted leads.

It’s time for all real estate pros to discover what ClickFunnels can do with the Free 14-Day Trial and create captivating funnels with this powerful tool that is super easy to set up and generates leads on auto-pilot.

Contact us today for information about developing a funnel strategy and designing a customized funnel website for your business.

These product and service recommendations are based on our industry use with digital tools that drive business operations. Please read our Affiliate Disclaimer for more information about how we reccomend these products.  

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Call us to discuss your project needs, no technical jargon or pressure. We'll give you the best digital marketing consultation because we truly love this stuff. It's our pleasure to speak with you about your business goals. 

(617) 870 8588

www.BettyofBoston.com

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